Fairfield
Market & academic research

Real answers from 
real Ghanaians.

Surveys, shop checks, field visits and video answers from people across the country. Every response is read by our team before it counts, and you pay only for the ones we approve.

  • Checked by hand
  • One response per person
  • Results in days
results.csv
respondentRegionWallet used most
b54cda26EasternMTN MoMo
17156075WesternMTN MoMo
78dde6c4CentralAT Money
daa66d13VoltaMTN MoMo
3c6ef362NorthernBoth
9e3779b1AshantiTelecel Cash

approved onlyNo names, emails or phone numbers: a random ID per person.

Ways to find out

Ask, look, visit or watch

Mix them in one job: a survey with photos, a field visit with questions, a video with ratings.

Surveys

Single and multiple choice, ratings, numbers, short and long answers. Add attention checks, and anyone who fails one is turned away automatically.

Field visits

People visit your shops, sites or billboards, check in by GPS, take photos and answer your questions. You see how far from the site each check-in was.

Shelf & price checks

Photos of prices, stock and displays from markets and shops, with your questions answered alongside.

Video answers

Short videos, up to two minutes, recorded on the phone: a product review, a reaction, a walk through a shop.

Repeat with fresh people

Run the same survey again next month. A new round leaves out everyone who answered before, so each round hears new voices.

Hear from your flier's audience

Handing out fliers with a Fairfield promo code? Tell us, and we can ask only the people your flier brought in, or leave them out to hear from everyone else.

What people see

Simple on any phone

Your questions arrive as a clean, quick form. Easy questions get honest answers.

A survey task on a member's phone: title, client and reward
Your job, on their phone
Survey questions answered with a tap on a phone
Answers in a tap
A photo task asking for rice prices at a nearby shop
Photos from the shop floor

Real screens from the Fairfield app, shown with a demo job.

Reach

Reach people where they live

Anyone in Ghana with a phone can join Fairfield, and members take part from home, from work or from the market stall.

  • Ask region, town and age group as part of your questions, then filter the spreadsheet
  • Field visits are checked in by GPS at your site, with the distance recorded
  • Answers come from phones on everyday data, the way your customers live
AccraKumasiTamaleTakoradiCape CoastHoSunyaniBolgatangaWaKoforidua

Illustration

How it works

From question to answers in four steps

1

Tell us what you need

Choose a survey, photo task or field visit in your free account, and see your price.

2

Pay by Mobile Money

Pay once with your reference. Work starts only after payment, so nobody is left unpaid.

3

Write your questions

Build it yourself in your account. We check it's clear and fair, then it opens.

4

Get your results

Every response is reviewed, then you get the spreadsheet, photos and a PDF report.

What you get

Results you can act on today

Spreadsheet

One row per approved response, one column per question, with time taken.

Photos & videos

A link to every file in the matching row, ready to open.

PDF report

A summary of every question plus the photos, branded and ready to forward.

No personal details

An anonymous ID per person, never names, emails or phone numbers.

Ideas

What people ask Ghana

  • Brand awareness
  • Mobile money habits
  • Price tracking
  • Customer satisfaction
  • Product concept tests
  • Advert recall
  • Thesis surveys
  • NGO baseline studies
  • Retail audits
  • Billboard checks
  • Public opinion
  • Shopping habits

Pricing

Clear prices, before you pay

One price for 100 approved responses, shown the moment you choose. No subscription, no setup fee. Rejected work costs you nothing, and anything not filled is refunded.

Survey (up to 10 minutes)

Questions people answer on their phone

GH₵ 125.00

for 100 approved responses

Survey (over 10 minutes)

A longer questionnaire

GH₵ 260.00

for 100 approved responses

Photo task

Photos of shelves, prices, posters and the like

GH₵ 260.00

for 100 approved responses

Field visit

People visit your shops or sites and report back

Quoted for you

Priced by our team within a working day

Smaller jobs of 40, 64 or 80 responses are priced the moment you choose too. Need another number? Choose it and we'll price it for you. Pay by MTN Mobile Money. See our terms for clients.

Questions

Before you ask us

Is the sample representative of Ghana?

Not automatically, and we won't pretend otherwise. Fairfield members are people who chose to join, so it's an opt-in panel, not a random sample. Ask about region, age and anything else that matters to you, then weight or filter the results. Tell us who you need and we'll say honestly whether we can reach them.

Can I use it for my thesis or university project?

Yes. Students and researchers can run surveys like anyone else. If your ethics board needs a consent statement, put it at the start of your questions; members read it and choose whether to take part.

How fast will I get answers?

A short survey often fills within a day or two of opening. Field visits and longer jobs take longer. We'll tell you what's realistic before you pay.

Can one person answer twice?

No. One member, one response per job. A new round of the same survey also leaves out everyone who answered an earlier round.

Who sees the answers?

You, and our reviewers while they check them. Responses come with an anonymous ID instead of names, emails or phone numbers, and we don't resell your results.

Explore

What else we can do for you

What do you need to know?

Request it from your account and see your price, or chat with us first. We'll say plainly if we can't do it well.

Request a campaign

Free account. See your price before you pay anything.