Fairfield
How we check the data

Data you can 
actually trust.

Cheap data is easy to buy and hard to trust. Every response on Fairfield passes automatic checks and a human reviewer before it reaches you, and you pay only for the ones that pass.

  • Reviewed by people
  • Rejected work is free
  • No personal details
review queue
  • response cfc0641dchecking…
    · Attention check· Reading time· One per person· Reviewer
  • response 3188ea6cApproved · paid
    ✓ Attention check✓ Reading time✓ One per person✓ Reviewer
  • response 935170bbApproved · paid
    ✓ Attention check✓ Reading time✓ One per person✓ Reviewer
  • response f519f70aRejected · not charged
    ✓ Attention check✓ Reading time✓ One per person✗ Reviewer
  • response 56e27d59Approved · paid
    ✓ Attention check✓ Reading time✓ One per person✓ Reviewer

Eight checks

What every answer goes through

Some run on every job; others come with the kind of job you choose.

A person reads every response

Nothing is approved by a machine alone. Our reviewers open each answer, photo and recording, and reject anything rushed, copied or off-topic.

Attention checks

Add a question only a careful reader gets right. Anyone who picks the wrong answer is turned away automatically, and you aren't charged.

Too fast to be honest

We work out how long your actual questions take to read and answer. Anything quicker is flagged for our reviewers to look at closely.

One answer per person

Each member can answer a job once. Run it again later and the new round leaves out everyone who answered before.

GPS check-ins

On field visits, people check in at your site on their phone. Your results show how far from the site each check-in was.

Did they open your link?

For app and website tests, the results show whether each tester actually opened the link you gave.

Agreement scores

Ask two or three people per item and you get the winning label and how many agreed, so doubtful items stand out.

Real people, one account each

Members confirm their email and are paid to Mobile Money. We watch for duplicate accounts, repeated rushing and Mobile Money names that don't match.

The journey of one answer

From their phone to your file

Every answer takes the same road. Only the ones that make it to the end are counted, paid and charged.

  • An answer comes in: Timed from start to finish, with the photos, recordings and check-in attached.
  • Automatic checks: Attention checks, reading time and one-per-person rules run straight away.
  • A reviewer decides: A person reads it. Flagged answers get a closer look.
  • Approved or not charged: Approved answers reach your results. Rejected ones cost you nothing.
road-photos-results.csv

item_no,item_image,label,respondent,top_label,agreement

1,fairfieldgh.com/files/road_0001.jpg,pothole,3fa91c02e7,pothole,2/2

1,fairfieldgh.com/files/road_0001.jpg,pothole,b7d2410a9c,pothole,2/2

2,fairfieldgh.com/files/road_0002.jpg,no pothole,0c55e8b31d,no pothole,2/2

3,fairfieldgh.com/files/road_0003.jpg,pothole,e19a7f4c20,pothole,3/3

4,fairfieldgh.com/files/road_0004.jpg,no pothole,5b03d9e6aa,no pothole,2/2

5,fairfieldgh.com/files/road_0005.jpg,pothole,9d7c1e2f48,pothole,2/3

6,fairfieldgh.com/files/road_0006.jpg,no pothole,71e4b0c93d,no pothole,2/2

7,fairfieldgh.com/files/road_0007.jpg,pothole,a26f58d01b,pothole,2/2

In short

Four steps between a phone and your results

1

An answer comes in

Timed from start to finish, with the photos, recordings and check-in attached.

2

Automatic checks

Attention checks, reading time and one-per-person rules run straight away.

3

A reviewer decides

A person reads it. Flagged answers get a closer look.

4

Approved or not charged

Approved answers reach your results. Rejected ones cost you nothing.

Privacy

Good data, without the personal details

  • Anonymous by default. Each response carries a random ID, not the person's name, email or phone number.
  • Recordings are agreed to. A photo, video or voice job says so clearly, and members choose whether to take it.
  • Yours, not resold. Your results are yours. We don't sell them or show them to anyone else.
  • Cleared on request. Once you've downloaded your results, we can delete the responses and files from our side.

We follow Ghana's Data Protection Act, 2012 (Act 843). Read our privacy policy and terms for clients.

Pricing

Clear prices, before you pay

One price for 100 approved responses, shown the moment you choose. No subscription, no setup fee. Rejected work costs you nothing, and anything not filled is refunded.

Survey (up to 10 minutes)

Questions people answer on their phone

GH₵ 125.00

for 100 approved responses

Labelling

People choose a label for each of your images or texts

GH₵ 125.00

100 tasks of 10 = 1,000 labels

Field visit

People visit your shops or sites and report back

Quoted for you

Priced by our team within a working day

Smaller jobs of 40, 64 or 80 responses are priced the moment you choose too. Need another number? Choose it and we'll price it for you. Pay by MTN Mobile Money. See our terms for clients.

Questions

Before you ask us

Do I pay for answers you reject?

No. You pay only for approved responses. If a job doesn't fill, the unused part of your payment is refunded.

What if a poor answer still gets through?

Tell us. We'll look at it, and if it should have been rejected, we'll re-run those places at no cost.

Can I see who answered?

You see an anonymous ID per person, the same across one job, never a name, email or phone number. That keeps members safe and keeps you clear of personal data you don't need.

How do you stop people making many accounts?

One account per person is a rule members agree to. Our team looks into shared networks, accounts that rush or get rejected a lot, and Mobile Money names that don't match the account. Accounts that break the rules can be suspended or closed, and anything earned by cheating is taken back.

Explore

What else we can do for you

Try it on a small job first.

See the quality for yourself on a standard job, then scale up with confidence.

Request a campaign

Free account. See your price before you pay anything.